Opportunities and challenges coexist in the overse

Construction machinery overseas expansion opportunities and challenges coexist

with the contraction of the domestic construction machinery market, Chinese enterprises are accelerating the pace of going to sea, that is, only importing from up is effective. According to the statistics of the General Administration of customs, the 82 selected construction machinery products were summarized. In 2012, the import and export trade volume of China's construction machinery was $24.312 billion, a decrease of 4.13% over the same period in 2011. Among them, the import amount was US $5.691 billion, a year-on-year decrease of 37.4%; The export value was $18.621 billion, a year-on-year increase of 14.5%, and the trade surplus was $12.929 billion, an increase of $5.752 billion year-on-year. It is expected that in the next few years, many new material enterprises in the construction machinery industry will expand due to the small gap in scope. The export of construction machinery has broad prospects, but it also faces great challenges

overseas equipment procurement and demand of emerging countries are growing

due to its special geographical location and the increasingly close exchanges between Asia and Europe, Turkey has become an important transportation hub connecting Asia and Europe. Therefore, in order to meet new needs, the Turkish government announced that many world-class engineering projects will be launched in the next few years, for example, Istanbul will be built into the world's largest new airport (the passenger capacity is expected to reach 150million passengers after completion). Recently, the Turkish government also announced that it would invest US $6billion to start the canal project connecting the Black Sea and the Aegean Sea

India plans to increase domestic infrastructure investment within the year, and is expected to spend $1trillion for this purpose. In recent years, India's economic index has been at a high level, and its domestic supporting construction and engineering related manufacturing industry have developed relatively slowly. Therefore, at present, only about 28% of local machinery in India can adapt to the domestic market, and India's construction needs more overseas equipment intervention. As a big country of construction machinery adjacent to India, China can not only provide products with high cost performance, but also has the advantage of geographical location. Using this advantage, the time for China to supply equipment to India can be shortened by more than twice that of Europe and the United States (from order to construction site)

as one of the BRICs countries, Brazil's annual infrastructure investment in GDP has decreased from 3.6% to 1% in the past 30 years, resulting in Brazil's serious lag behind its own development speed from power (market zone), ports, transportation and people's livelihood construction. This situation not only limits the sustainable economic development, but also brings inconvenience to the lives of local people in Brazil. In order to change this situation, Brazil has set off an infrastructure frenzy. In 2012, the total investment in various infrastructure projects reached US $480billion, including energy projects with a total investment of US $232billion, housing projects with a total investment of US $140billion and transportation projects with a total investment of US $52billion, as well as key projects in other fields such as urban reconstruction and water quality improvement. In addition, Brazil, as one of the countries with the most development potential in the world, has an unlimited market size in the future (at present, the sales of various products in the Brazilian construction machinery market account for 3.5% in the world and 40% in Latin America)

at present, although the total demand for construction machinery in emerging countries is still relatively limited, due to the general lack of domestic infrastructure, the demand for relevant supporting products is bound to rise steadily in the future, and the domestic manufacturing industry is difficult to meet its own needs in a short time, so this will be a rare opportunity for Chinese construction machinery enterprises eager to get out of the dilemma

the overseas suffering road of China's construction machinery

in the past two years, the vitality of construction machinery has not recovered after encountering the cold ice period. With the repeated decline of the sales of construction machinery, although there are signs of recovery one after another, they have not really recovered. With the slowdown of the growth rate of domestic infrastructure projects and the denial of the economic stimulus plan by relevant national departments, expanding the overseas market has become the only way for construction machinery, However, due to the influence of various reasons, such as type 9, compressor overload protection switch, ultra-high temperature overload protection switch, and water shortage protection device, the overseas road of China's construction machinery is also full of thorns

from the perspective of international environment and domestic market, the foreign trade situation of construction machinery products is not optimistic. Recently, with the sharp appreciation of the RMB, the export of China's construction machinery has been greatly impacted by the small steel bar grade and steel bar diameter (mm). The appreciation of the RMB has made enterprises suffer from the two-way attack of cost and profit, resulting in the decline of export profits of enterprises, which has hit the enthusiasm of enterprises' export, and has a certain impact on the process of de stocking construction machinery; On the other hand, the appreciation of the RMB has also weakened the price advantage made in China, making Chinese construction machinery less competitive in overseas markets

it is worth noting that there were two divisions in the export structure of construction machinery products in the first half of this year. First, the export of products with low traditional technology content fell, and high-tech special equipment grew at a high speed. Second, the export of parts and components fell, and the export of complete machine products increased slightly. It can be said that these two divisions reflect the problems existing in the domestic construction machinery market, that is, enterprises are keen on the production (or assembly) of complete machines with high prices and seemingly lucrative profits, while ignoring the R & D and production of a wide variety of parts, especially core parts, which will lead to the low-cost export of China's construction machinery products for a long time. On the other hand, the rapid growth of high-tech special equipment not only confirms that some enterprises attach importance to R & D and strive to master core technology, but also points out a way of differentiated competition with high-tech content for the export of construction machinery products