Opportunities and challenges coexist for the hotte

  • Detail

Opportunities and challenges coexist in manufacturing enterprises

I have several major projects on hand. If it is negotiated, the customer structure will be optimized and the profit margin will be higher. Huangpeikun, head of Shenzhen aitxun Technology Co., Ltd., was very excited when talking about the recent business momentum

in 2016, against the background of economic downturn, there was no small pressure on the real economy. Recently, a survey in manufacturing cities such as Shenzhen, Wuhan and Suzhou found that many enterprises are troubled by rising labor costs and tax burdens. The high gross profits of high-tech enterprises have been diluted, and the life of traditional labor-intensive enterprises is more difficult

however, like Huang Peikun, many business owners are also trying to find a way out by improving their competitiveness, changing their business model, looking for good customers and other ways

Shenzhen high-tech enterprises sigh: gross profit has been diluted

high tech enterprises have always been regarded as enterprises with high product added value and high profit margin. But in fact, the profit margin of some high-tech enterprises is not so large

after nearly a whole year of hard work, Huang Peikun found that although the sales doubled in 2016, reaching more than 40 million yuan, the money he made was diluted a lot by the rapidly rising costs

the first is the problem of labor cost. In the past three years, his employment cost has increased by 40%. He said: in 2014, the labor cost accounted for about 10% of the company's operating revenue, and now it accounts for 15%

their products have high added value, and the gross profit of the company is about 40%. This figure is high in the industry, but the net profit in one year is less than 10%

Peng Peng, a researcher at the Guangdong Academy of Social Sciences, observed that many enterprises around him, including those with high product added value, found it difficult to earn money, but few closed down. He said to: everyone is suffering and sticking to it. 2016 is a key node. Everyone hopes that 2017 will be better, but the biggest uncertainty is what kind of foreign policy trump will adopt after taking office

enterprises are willing to grasp relatively certain factors. Huang Peikun is optimizing the customer structure, looking for high-quality customers who are willing to pay for technology, and expanding the profit space

some entrepreneurs also believe that if enterprises can improve production efficiency, they can still have an advantage in the manufacturing industry when the competitive advantage is weakened by adverse factors such as rising labor costs

liuzihong, CEO of Ruoyu technology, told us that production efficiency is more direct and simple, that is, the average price that each employee of the enterprise can create to make the final product value. Some foreign high-end well-known manufacturing enterprises, even the workers on the assembly line, grapefruit seed extract has antioxidant, anti-corrosion and antibacterial properties, and also has high professional skills, which makes their products have high technical barriers, and naturally have a high say in the market. If Chinese enterprises want to occupy a dominant position in the future manufacturing competition, they must improve production efficiency

common problem of Hubei manufacturing industry: innovation is hot, but the market is cold

recently, the first domestic 20000 watt fiber laser developed by Hubei has attracted wide attention in the industry. Previously, in 2013, Wuhan Ruike fiber laser company (hereinafter referred to as Ruike company) has successfully developed China's first 10000 watt fiber laser, becoming the second enterprise in the world to master this core technology after the United States

after breaking the foreign monopoly, the imported 10000 watt laser was reduced from 5 million yuan to more than 3 million yuan. Yan Dapeng, an expert of the national thousand talents plan and chief engineer of Ruike company, introduced that the newly developed 20000 watt fiber laser directly broke the foreign technological monopoly, which is expected to reduce the price of imported products by about 40%. It will be put into operation in the first half of 2018, and can be widely used in industrial shipbuilding, automobile manufacturing, aerospace and other fields. Although the product technology has achieved a breakthrough, the sales situation was not ideal, and the total profit in 2015 was only more than 30 million yuan

coincidentally, the type 8 CNC system independently developed by central China CNC also encountered the same problem. This product can complete 360 degree operation of cutting tools and lasers, which can improve the work efficiency by 10%, but the market response is not ideal

in Hubei, innovations like Ruike and Huazhong CNC are hot, and the situation that products cannot be sold is universal

in the face of difficulties, high-tech enterprises began to change their business models. Taking Huazhong CNC as an example, the company no longer sells type 8 CNC system alone, but forms a complete production line together with robots and laser cutters to the market. As soon as the one-stop integrated products appeared, orders poured in, including some of the world's top 500 enterprise customers

through the vertical integration of the upstream industrial chain, self-produced core devices, pump sources, etc., according to the market demand, Ruike company focuses on the sales of medium and high-power optical graphene materials, which may bring great changes to the design and manufacturing field of fiber lasers, making the company's operating revenue this year exceed 500 million yuan, and the total profit exceed 100 million yuan

Yan Dapeng said that the company has attracted a number of overseas senior talents through equity incentive policies. At present, the personal shareholding of the company's technical backbone and core team accounts for 38% of the company's total share capital. In the past, the purchase cost of semiconductors, special optical fibers and other materials accounted for 70% of the total cost; Now, through the introduction of senior talents, we have achieved 100% self-produced devices, which not only greatly reduces the cost expenditure, but also makes the product quality more controllable. Most domestic laser processing equipment integrators are downstream customers of Ruike company, and more than 10% of the company's products are exported to more than 20 countries and regions such as the United States, Germany, South Korea, Japan and so on every year

labor-intensive enterprises in the Yangtze River Delta: life is hard

so, how about traditional labor-intensive enterprises? The investigation found that there was a certain operating space; Check whether the power supply voltage connected to the experimental machine is normal. As an important manufacturing base in the world, the Yangtze River Delta has been significantly impacted by this round of economic downturn, and labor-intensive enterprises feel it deeply

now our net profit is basically only 3% - 5%, while ten years ago we had 15% - 20% net profit, and the profit point of some products may be more than 20%. Mr. He, the boss of a leather manufacturing enterprise in southern Jiangsu, lamented that it is becoming harder and harder to earn money now

Ling Lanfang, chairman of the Silk Road Holding Group Co., Ltd., is symmetrical. As the president of the local silk textile association, he has a better understanding of the situation of surrounding textile enterprises in recent years and also feels the current pressure

on the one hand, orders have decreased significantly. At present, Huzhou's silk products, including raw silk and satin, are still exported to Europe, America, Japan, the Middle East and other countries and regions. On the surface, the annual export amount is similar, but the total export volume is decreasing according to the price and exchange rate

on the other hand, the four major costs of enterprises, including energy cost, labor cost, logistics cost and financing cost, are rising rapidly. Take the labor cost as an example. At the beginning of this century, the labor wage was about 600 yuan, but now it has to increase six times, about 3600 yuan to 4000 yuan. But the increase of product price is not 6 times. Now the four insurances and one fund are paid according to the proportion of wages, accounting for about 40% of the labor cost of the enterprise. Linglanfang said

Ling Lanfang said that high taxes and fees are the pain point of the traditional silk textile industry. China is the largest textile country in the world, but due to heavy taxes, the burden of enterprises only increases, while the profits of enterprises decline rapidly, and the loss area and amount have increased. Entrepreneurs and managers are using various methods to curb the recession, which is very difficult. Textile and clothing has absorbed a lot of employment, but its labor cost has been unable to compete with Romania and Turkey in Europe, India, Bangladesh and Sri Lanka in South Asia, Thailand and Indonesia in Southeast Asia. It can only rely on technological advantages and industrial foundation advantages to seize the market, and these two advantages are also being strongly challenged. We haven't got the design advantage and brand advantage yet, so we can only rely on machine replacement and staff reduction to increase efficiency

Copyright © 2011 JIN SHI