Analysis of the import and export situation of Chi

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Analysis of the import and export situation of China's printing machinery and equipment (Part 2)

III China's major printing machinery export enterprises

the following table among major printing machinery export enterprises:

1 Shanghai Gauss printing equipment Co., Ltd. 12 (US $million)

2 Shanghai Yahua printing machine Co., Ltd. 506

3 Beiren Printing Machinery Co., Ltd. 257.9

4 Shanghai shenweida Machinery Co., Ltd. 215

5 Shanghai Ziguang Machinery Co., Ltd. 119

6 Shanghai aikaisi machinery blade Co., Ltd. 112.5

7 beiren Fuji Printing Machinery Co., Ltd. 101.5

8 Yingkou Guanhua light printing equipment group company 65

9 how can Wenzhou Yuehua printing machinery better use the limited company65

10 Wenzhou Qunying Printing Machinery Co., Ltd. 58

11 Jiangxi Zhongjing Group Co., Ltd. 51

12 Wenzhou Shenli Group Co., Ltd. 43

13 Zhongjiang Litong Printing Machinery Co., Ltd. 42

14 Zhenjiang siege Machinery Co., Ltd. 30

15 Weifang Huaguang precision equipment Co., Ltd. 28 IV. about the second import problem

in the import volume of printing machinery and equipment counted by the customs, the second import is also among them, The whole industry has different reactions to the second import, and the voice of "no" is the mainstream, especially the voice of printing equipment manufacturing enterprises. Importing obsolete equipment from abroad is a market behavior. First, the price of imported equipment is lower than that of new equipment to attract business and increase the supply of enterprises. Second, imported second-hand equipment uses its residual use value to maintain a certain degree of accuracy and technical performance, and its reliability and stability are not inferior to domestic equipment. Third, some private enterprises are not strong in capital strength, so they use the second to support the facade. As the stage of enterprise start-up and development, they are improving the grade of equipment after completing capital accumulation

some enterprises temporarily purchase equipment for production according to the contracted printing business, and then sell it after completion. Second, the loss is small. From the perspective of China's entire printing machinery manufacturing industry, this import should be reduced to a minimum. From the variety of imported second-hand equipment, China has been industrialized or entered mass production, and the use of domestic equipment can completely meet the equipment needs of printing enterprises. The development of the secondary market is also an integral part of the active market, which is understandable, but the state should formulate relevant policies to restrict the import of second-hand equipment to protect the development of domestic printing machinery manufacturing industry. This policy should include the following aspects:

1 Domestic printing machinery and equipment that have been mass-produced are not allowed to import second-hand equipment without very special needs. For example, the import of special functional configuration and special printing quality requirements of the equipment should be inspected and recognized by the national printing machinery quality supervision and inspection center

2 The tax rate should be increased for the import of used equipment, and the smuggling import should be dealt with

3. Second, formulate import standards and specifications, and set up technical barriers in terms of technical level, quality and old and new degree

4. In the preparation stage of the Sino foreign joint venture, the foreign party invests in the old equipment as shares, and the invested equipment should be inspected by the quality supervision department before approval

v. countermeasures for enterprises to expand exports

judging from the large number of imports of printing machinery in 2003, foreign high-end printing machine products will continue to monopolize the Chinese market. While China's printing machine manufacturing industry is developing rapidly, it is imperative to explore foreign markets. The domestic made medium and low-grade printing machine equipment, with low cost and continuous improvement of technical level, has a good market prospect in Southeast Asia, Africa, Russia, the Middle East and other regions, and should increase export efforts. Printing machinery enterprises should actively participate in foreign printing machinery exhibitions, publicize their corporate image and product level, and expand their popularity. After entering WTO, printing machine enterprises still have the following deficiencies in establishing export mechanism and participating in international market competitiveness:

1 The enterprise is small and weak, and it is difficult to form a marketing network and rapid response service machine group business in the international market, covering more than 130 countries. In 2003, with the exception of beiren group, which had sales of 1.123 billion yuan, and Shanghai printing and Packaging Machinery Co., Ltd., which had sales of 1.47 billion yuan, only eight other enterprises had annual sales of more than 100million yuan. Rui'an, Zhejiang Province, is known to have 200 printing and packaging enterprises, with sales of only 400million yuan in 2001. Many small enterprises enter the international market to compete with the famous brand enterprises with strong old brand strength, and their strength is insufficient. In front of users, domestic enterprises compete with each other at bargain prices, and both lose. It is difficult to establish the corporate image in the hearts of foreign users. "Lianqiang group" is the only way to expand exports

2. The product quality cannot stand the test of high standards of international users, which is reflected in the high stability, reliability and failure rate, as well as the low requirements of safety standards, which are not in line with foreign national conditions, and the specifications and performance of the products are not suitable for the standards of importing countries. Enterprises should fully and effectively adopt international standards to improve the adaptability of products

3. The information is not unobstructed, and there are few overseas exhibitions. Except for Chinese and English promotional materials, there is no promotional form and text accepted for exporting countries. For example, Russian promotional materials are used to open the markets of Russia and Eastern Europe

4. The depreciation of the US dollar, the appreciation of the euro and sterling, the strengthening of the RMB and the stability of the exchange rate have also brought rare opportunities for China's printing machine exports to developing countries. Enterprises should launch low-cost, reliable and durable printing machinery and equipment suitable for the national conditions of their host countries to expand the European and American markets

printing machinery manufacturing enterprises must realize the importance of expanding product exports. As long as they solve their own problems in a down-to-earth manner according to the market law and make full use of the preferential policies formulated by the state, the import and export trade balance will not be far from increasing by nearly 15% compared with last year

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