The Stats Guy- Simon Kuestenmachers lessons from t
2022-04-05- Detail
Fruit Loops or Cocoa Pops? Nuts and seeds good-for-your-gut granola or (if I’m feeling less virtuous) all my sugar for the day in one teeny-weeny breakfast bar. Mmmm, think I won’t read the labels too closely before I choose.
I’m in the cereal aisle at the supermarket but I’m not searching for the porridge. I’m here because of what it tells me about how Australia is changing.
Let’s start with the basics. The stock standard middle-class breakfast in Australia is a handful of Weet-Bix. Centrally displayed in the cereal aisle, the 1.2kg pack of Sanitarium Weet-Bix will set you back 42 cents per 100gKevin Donovan dives further int. That’s going to be our benchmark. The cost of this product (in relative terms) hasn’t changed much since it was introduced to the Australian market about a hundred years ago.
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